Museum Explorer App
A new way to experience the American Museum of Natural History (AMNH) in New York City
The American Museum of Natural History is one of the largest museums in the world, with nearly five million visitors annually.
With their new Explorer app, visitors can get custom tours based on their interests, receive location-aware recommendations, play mini games about the exhibitions, access wayfinding and interact with augmented-reality experiences that appeal to all ages.
. Creating a clickable prototype of the design
. Testing multiple design variations with actual visitors
. Discovering insight and transferring the learnings to the bigger team for further design iterations
. Collaborating with the creative director and visual designers
Prototyping the experience
I created a high-fidelity prototype with Proto.io. The purpose was to test the key moments of the experience, such as creating a custom tour based on your interests, exploring the recommended tour/exhibits and playing the related mini-games like "Tree of Life".
I have tested the prototype with actual visitors in the museum. The learnings are later shared with the bigger team for further design iterations.