AMNH Explorer
Offering each visitor a unique tour experience at the American Museum of Natural History (AMNH) in New York City
Overview
The American Museum of Natural History is one of the largest museums in the world, with nearly five million visitors annually.
With their new Explorer app, visitors can get custom tours based on their interests, receive location-aware recommendations, play mini games about the exhibitions, access wayfinding and interact with augmented-reality experiences that appeal to all ages.
Role
💎 Built a clickable prototype.
🔄 Tested multiple design variations with real visitors.
📝 Gathered insights, shared key learnings with the team, and refined the design through iterations.
👯♀️ Collaborated closely with visual designers and the creative director.
Prototyping the experience
I created a high-fidelity prototype with Proto.io. The purpose was to test the key moments of the experience, such as creating a custom tour based on your interests, exploring the recommended tour/exhibits and playing the related mini-games like "Tree of Life".
Discovering insights
I have tested the prototype with actual visitors in the museum. The learnings were then shared with the bigger team for further design iterations.